Organisational TA (Transactional Analysis)

Transactional Analysis is a social psychology that encompasses a wide range of theories and techniques that can be used by individuals, groups, organisations and partnerships to enable them to reach their full potential.

Its applications include improving communications, management, personality, relationships and behaviour.

In addition to my counselling work, I am a director of pixelfountain. I combine learning simulations with the theory of Transactional Analysis to create truly transformational learning programmes for groups, teams and organisations and partnerships. In addition, pixelfountain also deliver utilise Organisational TA and Behavioural Economics to deliver leadership improvements under its brand Behavioural Leadership.

Learning simulations provide a situated learning framework where delegates are immersed in a virtual world where they can explore their communication, working styles and how they relate to others. Then they can co-create new ways of working. We can deliver our existing learning programmes or we can develop a bespoke programmes to fit the needs of your team and organisation.
Behavioural Leadership utilises the latest research into people-centred management¹. It integrates concepts from Transactional Analysis and Behavioural Economics. It enables individuals and teams to map behavioural situations and identify exits routes from vicious circles. Our Behavioural Leadership approach uses experiential learning and Transactional Learning & Coaching to deliver behavioural breakthroughs.

¹ See our Project-HCM research project undertaken with University of Chester and UK Commission for Employment & Skills.

Organisational TA Programmes

Behavioural issues can be found throughout organisations and beyond. These issues reverberate through the organisation – like grit in what should be a well-oiled machine. Our behavioural programmes can support you in four key areas (work streams) to create an integrated approach that acknowledges the big picture and provides a holistic solution.

  • Example Workshops
  • Behavioural Leadership Programmes
Apprenticeship Development Programme for Coventry City Council: Using Govern-IT a learning-simulation of a local authority. Looking at working styles and life positions.
Master Class for Future Leaders: West Midlands Local Authorities. Using the learning-simulation Planit-sustainability which models a local community. Exploring effective leadership and team working using ego states and life positions.
Copeland and Allerdale Member Development Programme: Using Govern-IT a learning-simulation of a local authority
ITA Conference 2011: Life positions, Conflict and Collaboration. Using the learning-simulation Planit-sustainability and 3 dimensional life positions.
Personal Effectiveness Programme
Personal  effective is something we all desire, but it is often illusive due to behavioural issues. We can find ourselves in vicious cycles that hinder the way we think and interact with others. Our Personal Effectiveness Programme enables individuals to develop behavioural competence, so that they can be more effective. The programme enables individuals to develop their career and be productive, a Win-Win. More…
Positive Leadership Programme
Leaders & Mangers can inadvertently create vicious behavioural cycles. Our Positive Leadership Programme enables leaders & managers to develop behavioural competence in order to solve issues and improve performance. More…
Holistic Teams
All you need is Trust… Well perhaps not all but it is a good start. It is through trust that we build relationships and it is key to understanding behaviours. And a Little Respect. The core concept at the heart of Transactional Analysis is I’m OK You’re OK. A belief system that everyone is fundamentally OK, has validity and is important. If we act from the position of I’m OK You’re OK – mutual respect – the whole team can win. Improved team interactions lead to better decision making and increases efficiency. More…
Holistic Partnerships
If we act from the position of I’m OK You’re OK – mutual respect – the supply chain/partnership can win. Improved supply chain/partnership interactions lead to better decision making and increases efficiency. More…

Case Study

Case study of organisational TA

This paper examines the theory of life positions and their use in exploring collaboration and conflict. This includes a description and exploration of existential and behavioural life positions in both 2 and 3 dimensions. I relate this theory to the experience of running a workshop on life positions, conflict and collaboration at the ITA National Conference 2011.

When looking at the issue of conflict and collaboration, a learning-simulation such as Sustainaville provides an excellent situated learning framework giving a group the opportunity to explore how they think, feel and behave under certain circumstances. The simulation also included the context of protecting the planet enabling us to look at our life positions in relationship to future generations and species.


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